With most companies the marketing team will generate leads for the sales team, so they can follow up and prospect the lead. A percentage of these leads become opportunities and customers. This process works well if you have leads, but what if you don’t have leads?
Are you facing a lead generation dry spell? If so, the first step you want to do is find out where your ideal customers are so you can hang out and gather leads. The #1 most effective ways to generate quality leads is by using the Cyber Foto Share. Most companies become sponsors of special events or set up vendor booths at trade shows/special events, so they can gather leads. Because they know their ideal customers are at these events. Using the Cyber Foto Share at these events is a great way to collect their contact information easily and nonabrasive by having these potential customers snap a souvenir photo and share it with their social media. At the same time they are sharing the photo you are collecting data…it is that simple! Oh and the best part is, they are marketing for you to their friends on their social media due to your branding on the photo frame, could it get any better!
The second step is to score your leads. This is why it is great to have the analytics of your leads to review the data and to score your leads from a scale of 1 to 5. The higher the score on the lead the better the lead will be. Sending the leads with the higher scores to your sales team will ensure they have conversations with relevant leads and saves them time, effort and aggravation!
Third step is to organize your leads into an organized funnel. For example, were the leads from the website, special events, referrals, etc. These leads should be set up in your CRM according to their category. This way you can keep track of which category has a higher closing ratio. This will enable you to have your sales team work on the leads with a higher closing ration. Another benefit is you can tailor your sales script to that specific category to have a more effective sales call.
An important fourth step is to follow up on the leads. There are so many companies that lose track of leads because they are not in their CRM system to follow up on. You are wasting money by not following up on your leads. Make sure you mark in your CRM system when is the next time to call, email or visit on this lead. As soon as you receive a lead you should be contacting them immediately!
Lastly the fifth step is to nurture your lead. To me there is no such thing as a bad lead. Sometimes people enter bad information or you can’t read their writing and those leads cannot be used. That is why using the Cyber Foto Share, the prospect types in their information and your leads are downloadable into your CRM automatically. This saves you time and money. If you lead is determined not to be a sales ready lead then it should be in a separate funnel so you can continue to educate them and keep them engaged till they are a sales ready lead.
What you need to know to close more sales…Click Here
If you would like more information about the Cyber Foto Share, please click on the icon below.
Are you unsure who your ideal customer is or where you should be marketing to your ideal customer? If so my book, “How to Generate High-Quality Leads” is a must for you. Please click here to learn more:
If you have any questions or want to talk about how you can improve your mindset so you can make more sales
book a free 30 minute session
with Susan Couslin click on the button:
If you enjoyed this article and want to get more great tips connect with Susan on: